4 September

Time to Level Up

Client

  • Global consumer electronics firm.
  • Multiple retail partners.
  • Robust national field force.

The Challenge

  • Raise the profile, product knowledge and perception of the Client’s product line among Retail Sales Associates.
  • Drive additional awareness and engagement on all Client courses that highlight the latest product technology, features and benefits.
  • Deliver measurable results on the campaign’s impact on brand perception, brand mindshare and course engagement.

Our Solution

  • Execute a multi-week/multi-course campaign that exposes Retail Sales Associates to the premium benefits of the Client’s product line.
  • Strategically increase the award value and quantity week-over-week to drive continued engagement and enhanced gamification.
  • Ensure learning continuity by tethering each course to one another.
  • Utilize SellPro Insight* to measure brand perception pre-campaign, during the active campaign and post-campaign.
  • Leverage all SellPro messaging channels to not only drive awareness of the training courses, but reinforce brand messaging as well.
  • Align all digital communications, messaging and timing with field force execution.

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